01Identity

The mark

Three stacked lanes, leaning forward. The symbol carries the name literally: layers that stack, a path that moves. It is the one element that appears on everything, so it earns the most rules.

The symbol

One mark, depth by tone

Three interlocking lanes in an isometric stack: a deep card at the back, a cobalt lane through the middle, a royal lane in front. The depth is built into the geometry, never added with an outline or a drop shadow. Two blues plus their overlap read as three.

Primary markduotone / light
Shapes
Three lanes
Construction
Isometric stack
Aspect
0.75 : 1
Front tone
#4856F8 Royal
Middle tone
#2233F0 Cobalt
Back tone
#1421B2 Deep

Wordmark & lockup

The wordmark never changes

“Stacklane” is set in Plus Jakarta Sans, weight 600, at -0.04em tracking. It is the single font deviation in the whole system and it is reserved for this word only. Pair it with the mark for the horizontal lockup; the optical gap and the type size track the mark height so the lockup scales as one unit.

Stacklane
Horizontal lockupprimary
Stacklane
Wordmark alonePlus Jakarta Sans 600

Logo lab

Try every variant

Pick a ground and a configuration; the mark flips to the right tone on its own. Use the symbol when the name already sits nearby, the lockupwhen it doesn’t. Horizontal is primary; stacked is for square and centred spaces. The colour mark never goes on a dark ground, nor the white mark on a light one, and the lab won’t let you.

Stacklane
Horizontal lockup · white duotone on navy gradient

Reference

The full set

Every configuration on every ground, plus the one-colour builds. This is the matrix to export from.

Symbol

Light
Cobalt
Black
Navy

Horizontal lockup

Stacklane
Light
Stacklane
Cobalt
Stacklane
Black
Stacklane
Navy

Stacked lockup

Stacklane
Light
Stacklane
Cobalt
Stacklane
Black
Stacklane
Navy

One colour

Ink, two-tone for depth
Flat knockout, the silhouette

Spacing & scale

Give it room, keep it legible

Clear space is the width of the front card on every side. Keep that margin free of type, edges, and other marks. The mark holds down to 16px; the lockup down to 96px wide. Below that, use the mark alone.

Clear space= front-card width
16px
24px
40px
Minimum sizesmark, on light

Misuse

What breaks the mark

The mark is fixed geometry in fixed tones. Everything below pulls it out of the system. If you are tempted to do any of these, use a supplied variant instead.

Do. Use the supplied duotone on a clean, calm ground.
Don't. Don't recolour the cards. The two-blue duotone is the mark; off-palette colour is a different logo.
Don't. Don't rotate, flip, or re-angle. The 12-degree lean is part of the drawing.
Don't. Don't add effects. No gradients, glows, bevels, or drop shadows; depth already lives in the tone.
Don't. Don't stretch or squash. Scale the mark as one unit, locked to its ratio.
Don't. Don't put the colour mark on a busy or low-contrast ground. Switch to the white duotone.