Headless commerce, the storefront you control, the back office Shopify still runs.
Headless is the right answer when the theme stops being enough and the wrong answer when the store is still finding fit. We build the headless layer on top of Shopify (or BigCommerce, or commercetools) when the team is past pricing pages and the next quarter's bottleneck is render performance, custom merchandising, or a localisation matrix the theme system can't handle.
What we build
Hydrogen or a headless framework, picked per project
Shopify Hydrogen when the team is already on Shopify and wants the SDK affordances. A general-purpose headless framework when the storefront needs more flexibility than Hydrogen exposes. We pick per project, not per blog post.
Catalogue, cart, and checkout on the Shopify Storefront API
Product reads, variant inventory, cart mutations, and checkout creation all run against the Storefront API. The headless layer is stateless; Shopify remains the source of truth for orders. Roll-back to the theme is a DNS change, not a re-platform.
Search via Algolia, not Shopify's default
Shopify Liquid search is fine for catalogs under 1,000 SKUs. Past that, Algolia indexes product, variant, and metafield data with the same backend the storefront reads. Faceted filters, typo tolerance, and ranking rules become editable in the Algolia dashboard.
Localisation that doesn't fork the storefront
Single storefront app, multi-locale via the locale segment in the URL. Shopify Markets provides per-region pricing + tax; we wire the locale to the Markets API call. No duplicate codebase per country.
Performance budget enforced in CI
LCP, INP, CLS, and JS payload size all run as automated checks on every PR. The storefront fails the build if a third-party tag pushes JS over the budget. Marketing tags get audited, not added blindly.
Admin and back office stay where Shopify is best
Orders, fulfillment, refunds, customer service, marketing automations, Shopify's admin handles those. We don't replace the admin; we replace the customer-facing render layer where Shopify's theme system can't keep up.
Where this fits
Your Shopify theme is past the point where 'theme customisation' covers the next feature and you're rebuilding the same components every release.
You're launching in multiple regions and the per-market storefront copy + pricing matrix doesn't fit Shopify's localisation model.
Your team has the development capacity but you don't want to leave Shopify's order management, inventory, and tax engine.
Tech stack
- TypeScript
- Next.js
- Shopify Hydrogen
- Stripe
- Algolia
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