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Stacklane

Onboarding videos, the first 60 seconds of the product, explained without making the user read.

Onboarding videos pay off when activation rates beat the cost of producing them. We make short, branded onboarding pieces that explain the first action the user has to take, embed cleanly in the product UI, and don't make the user click play to find out what they're about.

What we build

  • 30-60 seconds, not 5 minutes

    Onboarding videos cover one thing: the first action the user has to take. Not the feature tour. Not the company story. Just the next step. Users who want the deep version click through to the help center.

  • First frame that teases the value

    The first frame is a poster, not a loading spinner. The user knows what the video is about before pressing play. Click-through on a useful first frame beats click-through on a generic 'play' icon.

  • Branded motion, not screen-recorded loom

    Type, color, and pacing match the rest of the brand. The onboarding video looks like the product it's onboarding into, not like a casual screencast.

  • Embedded inline in the product UI

    Plays inline in the empty state or first-run modal. Doesn't open in a new tab or pop a modal that interrupts the flow. The video supports the activation moment; it doesn't replace it.

  • Localised for the target markets

    Narration + captions in the locales the product ships to. NL + EN by default; additional locales added when the market justifies it.

  • A/B testable against the no-video baseline

    Onboarding video shipped with experiment tracking so the team can measure activation impact. Videos that don't move the metric get reworked or removed; we don't ship and assume.

Where this fits

  1. Your activation rate is below where it should be and the team thinks a 45-second video might explain the first step better than the current empty state.

  2. Your onboarding has a critical setup step (Connect your Plaid account, Import your first dataset) that users abandon at.

  3. Your product is launching a major flow change and the existing customers need a 30-second 'what's different' video in-app.

Tech stack

  • After Effects
  • Premiere
  • Screen Capture
  • Captions

Want this for your team?

30 minutes to scope what you need. No pitch deck, no obligation. We tell you straight whether Stacklane fits.

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