Product videos, the UI as the star, narration that earns its 90 seconds.
Product videos do the work the sales call doesn't always get to. Forty seconds on the landing page, ninety in the launch announcement, fifteen in social. We treat the product UI as the lead character, high-fidelity screen capture, branded motion sweetening, narration written before the cut.
What we build
High-fidelity screen capture, not demo videos
Recorded at native retina resolution, no compression artifacts, with realistic data on screen. Cursors are designed (not the system cursor), clicks visualized, transitions paced to be readable on the second-glance view.
Storyboarding from the message, not the feature list
One sentence the viewer should walk away with; storyboard frames built against that sentence. No '50-second feature tour' that ends in a fatigued viewer; instead, the one job the video has to do.
Branded motion sweetening
Type animations, callouts, masked transitions, motion graphics, all in the brand's motion language. The video looks like the product, the product looks like the brand.
Narration scripted to the cut
Voiceover is written before the final cut and timed against the visual track. The audio doesn't run alongside the video; it shapes it. Captions burned in for muted social viewing.
Cuts for each surface the video lands on
Master + landing-page hero (15s autoplay loop) + social cuts (15s, 30s, 60s). Aspect-ratio variants (16:9, 9:16, 1:1) authored, not exported from the master with hope.
Update pipeline for product changes
Product evolves; the video has to follow. We structure source files so updating a specific scene (new dashboard UI, changed pricing) doesn't require re-shooting the whole thing.
Where this fits
You're launching a major feature and need the 60-second video the announcement is built around.
Your landing page hero is a static screenshot and the conversion data suggests a video would carry more.
Your existing demo video is six months stale and the product has shipped enough new UI that it's misleading.
Tech stack
- After Effects
- Premiere
- Screen Capture
- Lottie
Want this for your team?
30 minutes to scope what you need. No pitch deck, no obligation. We tell you straight whether Stacklane fits.
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