Visual identity that flows from Figma to production, enforced by the system itself.
Most identities end up as PDF guidelines no one opens. We build identity as a system that flows straight into your product codebase: type, color, and motion, all the way to the Tailwind config. It stays consistent because the system carries it, so nobody has to police every PR.
What we build
Typography as the system's lead
Display, body, and mono type, each chosen for the brand's argument and tested on the surfaces it ships on: long-form articles, marketing pages, product dashboards. The type is what makes the brand recognisable, before the logo does.
Color logic with named roles
Six to twelve named colors with specific jobs: foreground, background, accent, accent-soft, status. Each defined in OKLCH for predictable lightness, and shipped as tokens your code reads directly.
Logo and wordmark with real variants
Primary, monochrome, and single-character monogram, plus the rules for when each applies. The team picks the right mark on its own, and the wrong combinations simply never come up.
Motion and interaction tokens
Easing curves, duration scales, and the choreography of hover and entry transitions, defined once as part of the identity so motion stays consistent across every screen.
Identity tokens shipped to your engineering config
Tokens Studio to Tailwind config and CSS variables. Your codebase reads the identity from the same source the design files do, so new surfaces inherit it automatically and a token change updates the old ones.
Usage examples that look like your product
Guidelines built from real product screens, marketing pages, and social posts, so the team starts from a working example instead of a blank canvas.
Where this fits
Your brand has been DIY since founding, and you're at the point where customers expect it to look intentional.
Your identity is a logo and one color, and everything else gets reinvented surface by surface.
You're going through a brand refresh and want the next version to ship straight into the codebase.
Tech stack
- Figma
- Adobe Illustrator
- Type Specimens
- Brand Tokens
Want this for your team?
30 minutes to scope what you need. No pitch deck, no obligation. We tell you straight whether Stacklane fits.
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