The math, the model, and the moves.

Long-form posts on hiring vs subscribing, agency economics, freelancer ownership, and how AI-native software teams actually ship real software. Written for founders and engineering leaders.

Recruiting fees, salaries, ramp time, fully-loaded cost. The real number is bigger than the offer letter.

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Business3 min read

Development subscription vs hiring in-house: a 6-month cost breakdown

Two developers, two paths, two different invoices.

22 Mar 2026Read the post

Business3 min read

Development subscription vs hiring an agency: where the math breaks

Discovery phases, fixed-scope contracts, quarterly milestones. The agency model is built for a project that ends. Most product roadmaps don't.

29 Mar 2026Read the post

Business3 min read

Development subscription vs freelancers: the ownership problem

Freelancers are excellent for discrete tasks. They are not a substitute for ownership.

5 Apr 2026Read the post

Business4 min read

How long does it take to hire a senior developer? (And what to do instead)

Four to five months from posting to first commit. Here is what each month looks like, and what your options are if you don't have that runway.

12 Apr 2026Read the post

Business3 min read

White-label software development for agencies: a model that actually works

Hiring developers for client work is a margin-killer. So is freelancer dependency. White-label software development on subscription is the third option, and it scales.

19 Apr 2026Read the post

AI Engineering7 min read

The vibe coder problem

A vibe coder ships fast and cannot debug what they shipped. By 2026 it's a category of founder problem we get hired to clean up. Here is what we keep finding inside the codebases.

19 May 2026Read the post

AI Engineering8 min read

AI-native software development: senior judgment, AI velocity

AI does not turn a junior developer into a senior developer. It turns a senior developer into three of them. The operating model behind why we hire seniors only.

19 May 2026Read the post

Engineering5 min read

WebSockets vs Server-Sent Events: when each one wins

Two protocols, two cost models, two operational profiles. The default answer is not always WebSockets.

26 Apr 2026Read the post

Engineering4 min read

Why we standardize on TypeScript across every project

Not because of the types. Because of the refactor-without-fear and the speed at which a new developer becomes useful.

3 May 2026Read the post

Engineering5 min read

Rust at the edge: when it pays, when it doesn't

We ship Rust selectively. Not for the resume bullet, for the latency floor it gives you on the three workloads that need it.

10 May 2026Read the post

Engineering4 min read

Choosing a framework in 2026: Next, SvelteKit, or Remix?

All three are good. Defaulting to the wrong one will still cost you a quarter of work you didn't budget for.

17 May 2026Read the post

Engineering6 min read

Why we reach for Phoenix and Elixir on realtime projects

Realtime as the substrate, not a feature flag. The BEAM was built for telephone switches and it shows up in the numbers.

7 Jun 2026Read the post

Engineering5 min read

LiveView: the half of the SPA we stopped writing

Every SPA carries a hidden tax, the API, the JSON, the state library, the optimistic update logic. Phoenix LiveView deletes that half.

14 Jun 2026Read the post

Design3 min read

The handoff spec every developer should expect

Mockups without development notes are wishful thinking. Here's what we ship instead.

24 May 2026Read the post

Marketing4 min read

Why we don't run paid ads, and what we do instead

Founders ask us where our pipeline comes from. Spoiler: not Google Ads, LinkedIn Sponsored, or retargeting pixels.

31 May 2026Read the post

How much do senior developers cost in 2026?

Development subscription vs hiring in-house: a 6-month cost breakdown

Development subscription vs hiring an agency: where the math breaks

Development subscription vs freelancers: the ownership problem

How long does it take to hire a senior developer? (And what to do instead)

White-label software development for agencies: a model that actually works

The vibe coder problem

AI-native software development: senior judgment, AI velocity

WebSockets vs Server-Sent Events: when each one wins

Why we standardize on TypeScript across every project

Rust at the edge: when it pays, when it doesn't

Choosing a framework in 2026: Next, SvelteKit, or Remix?

Why we reach for Phoenix and Elixir on realtime projects

LiveView: the half of the SPA we stopped writing

The handoff spec every developer should expect

Why we don't run paid ads, and what we do instead