Logo design, wordmark, monogram, favicon, every variant tested at its real size.
A logo earns its keep at the smallest sizes, the 32px favicon, the 16px inline mention, the iOS app icon between native apps. We design the system that performs at every size, not just the press-kit hero.
What we build
Wordmark as the primary mark
For most product companies the wordmark does more work than the symbol. We custom-draw the wordmark from a chosen base typeface, then refine letterforms for optical balance, kerning, and how it reads at 24px and 96px both.
Monogram for tight spaces
Single-character or two-character mark for favicons, app icons, social avatars. Designed in lockstep with the wordmark so the two read as one identity, not two separate marks.
Optical compensation, not geometric
Round shapes look smaller than square shapes of the same height, the wordmark accounts for it. Stroke weights compensate for mid-letter density. The mark looks right; we don't pretend math is the same as vision.
Variants for every shipping surface
Primary, monochrome (white-on-dark, black-on-light), single-color, mark-only, lockup with tagline. The export pack is comprehensive; the team doesn't recreate a variant in a slide.
Tested in real context, not just on a moodboard
Mocked into the actual marketing site, the navbar, the app, an email signature, the App Store. Issues surface in the real context, not on a 1920×1080 hero with infinite whitespace.
Files the engineering team can ship
SVG with proper viewBox + optimized paths, PNG at 1×/2×/3×, ICO favicon, Apple Touch Icon, Android adaptive icon. Filenames and sizes match what each platform expects; nobody re-exports at 11pm before a launch.
Where this fits
Your logo was made in Canva or a startup-named generator and it shows at favicon size.
You have a wordmark that works on the homepage and falls apart at 32px or below.
Your brand has multiple logo variants and they live in someone's Dropbox, not in the codebase.
Tech stack
- Figma
- Adobe Illustrator
- Optical Compensation
- Variants
Want this for your team?
30 minutes with a founder or senior engineer. We'll scope what you need and tell you straight whether Stacklane fits.
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